Rebuilding journalism for the next generation
Bottom Up Media is a producer and accelerator of creator journalism. We help newsrooms, nonprofits, and organizations navigate the rapidly evolving creator economy, rethink how they connect with new audiences, and expand their reach in the digital information ecosystem. Combining journalism expertise with hands-on creator strategy, we design solutions that blend innovation with trusted reporting practices—always focused on rebuilding trust and reaching the next generation of audiences.
Our Initiatives
Bottom Up | Boston
An independent creator-journalism outlet based in Boston focused on producing social-first reporting for the next generation of news consumers.
Live streaming
Livestreaming shows on TikTok and YouTube to share the news and rebuild trust with audiences.
Three seasons of an award-winning podcast that features journalists, experts, and thought leaders about pressing issues
Our Services
01
We produce our own creator journalism, telling important stories through social-first video and storytelling designed for the next generation of audiences.
Creator Journalism Production
02
Brand Positioning Workshops
We empower newsrooms, organizations, and creators to produce vertical-first storytelling that works across platforms like TikTok, Instagram, and YouTube.
03
We help manage social media accounts and develop social-first storytelling strategies and video production that grow audiences, build trust, and increase engagement.
Social Media & Audience Strategy